Xerox has rolled out the logo and corporate identity for Conduent, the independent company that will be spun off from its business service division.
Conduent’s business will be handling things like customer care, health care, digital payments and transportation between clients and their customers. The companys says it tried to make the new logo reflect 30 years in that business as part of Xerox, and also reflect the energy of the new company.
Conduent says nobody is using orange in their logo in the service sector, and the color also signals energy.