“ROC the Day” is rolling until Midnight…raising funds in a one-day effort to support any Rochester-area cause you choose.
It’s part of “Giving Tuesday” which was launched a few years ago in response to Black Friday and Cyber Monday. ROC the Day supports non-profit agencies in the nine counties around Rochester through the United Way. Last year it raised more than $875,000 in a single day.
You can reach the campaign through the United Way website or directly to any agency or eligible group you want to support.