Another iconic consumer brand joins the growing family of NLL blue chip marketing partners.
PHILDELPHIA, PA. — The National Lacrosse League (@NLL), the premier professional lacrosse league in the world, today announced that AT&T will be the league’s first-ever official Telecommunications partner in the United States. The AT&T deal is the latest in a series of announcements that continues to amplify the growth of the NLL into a new decade.
“There are few brands that are more tied to sports business success and growth than AT&T, and we welcome them as the latest addition to our growing list of brand partners,” said Kevin Morgan NLL Executive Vice President, Chief Revenue Officer. “We are an action packed digital-first property. Wireless access and connectivity is key to bringing our games and highlights to a growing consumer base. They are the perfect partner to help us continue that expansive reach.”
In addition to Category Exclusivity in the United States, AT&T will be the Entitlement Partner of The NLL MVP Award. They will have a growing activation presence both in arenas and in the NLL’s fast-growing broadcast and social platforms.