ROCHESTER, N.Y. — The Rochester Lancers announced a marketing partnership with SimpliSmarter, a Boston-based all-in-one CRM & marketing platform for the retail and sports industry. The platform will allow the Lancers to provide text updates to their fans via multimedia messaging service (MMS). After opting in to the text club, fans will be just a text away from important news and updates from the team.
“Being able to alert fans of upcoming games and promotions directly to their phone is a great value add for us and our fans,” said Kayla Klark Kent…Moreira, Director of Operations for the Lancers. “We are looking forward to creating the best experience possible and will use the SimpliSmarter platform for reminders and promotions”.
To join text, ‘Lancers’ to 411669 to opt in. You can stop the updates at any time, by texting, STOP to any message you receive.
Jaret Christopher, Founder of SimpliSmarter was excited to get the deal consummated. “Our regional consultant, Roger Ciliberto is a lifelong Rochester resident and Lancers fan, he was thrilled to be able assist in bringing value to the team through this platform.”
The SimpliSmarter platform is also being used by the Boston Cannons of Major League Lacrosse. “It’s a perfect way for sports teams to remind fans of upcoming games and work with vendors to run promotions and create incentives for fans to visit them during games,” said Christopher.
The platform is live and can be leveraged by fans immediately. The Lancers indoor team kicks off their season Jan. 4 at 7 PM vs Detroit Waza Flo. Home games are played at The Dome Arena in Henrietta. For ticket information, visit RLancers.com.
Lancers, Inc. is a non-profit organization.
About SimpliSmarter- Offering a best-in-class, mobile messaging platform used by both large and small businesses, SimpliSmarter makes it easier for businesses to communicate with their customers, employees and partners by offering an entire suite of mobile marketing tools in a single platform. Visit www.simplismarter.com to learn more or call 1-800-352-8149.