ROCHESTER, N.Y. — The Rochester Americans announced today a season-long partnership with DASH, a sports-focused online auction platform who will oversee the sale and acquisition of the team’s various specialty jerseys throughout the 2019-20 season.
Launched in 2015, DASH currently serves more than half of the American Hockey League’s franchises and remains very prominent in other reputable leagues such as the National Lacrosse League, Major League Soccer and the ECHL. The partnership with DASH will offer fans a one-stop shop for immediate access to purchase Amerks specialty jerseys as well as other merchandise while maximizing fan engagement.
“We’re excited for the opportunity to partner with DASH to deliver a better and much more efficient outlet for our fans to purchase specialty jerseys and more,” said Amerks Vice President of Business Operations Rob Minter. “The move to DASH allows us to streamline the overall auction process and ultimately provide a better customer experience for our fans.”
The Amerks will have four different specialty jerseys available for purchase on DASH this season, including the jerseys the players will wear for Military Appreciation Night presented by Veterans Outreach Center on Friday, Nov. 15 against the Cleveland Monsters. To access the auction, fans can visit http://amerks.co/TSKIQi, or text “DASH” to 6686, click on the download link and install DASH on your mobile device. Fans can then create their own personal profile and select the Amerks as their favorite team to start bidding.
Fans can bid on the Military-themed jerseys now through 3 pm on Thursday, Nov. 14. Winners will then be contacted for the chance to receive the jerseys “off the players back” immediately following Friday’s game against Cleveland.
Other Amerks specialty jerseys that will be auctioned off on DASH this season include Defend the Ice Night, (Feb. 28), Irish Night (Mar. 13) and Pink the Rink Night (Apr. 3).